About Us
Founded by Practitioners
CircleUp Shop was founded by Tyrone Botello and Tiffany Hong, the same team behind CircleUp Education. Our product line grew directly out of the work we were doing with schools, cities, nonprofits, and workplaces.
Where It All Started
We began in 2014 with CircleUp Education, focusing on training, facilitation, and consulting for organizations that needed practical support in communication, conflict resolution, and social emotional learning.
During that work, we saw a clear need for tools that supported the conversations happening in the room. In 2015, we launched our first product, the Relationship Building Design Guide. In 2017, we designed the first Relationship Building Cue Cards, based on direct feedback from the people we trained.
Why Our Tools Work
Every tool in this shop was created, tested, and refined through real training and consulting work. Teachers, city employees, professors, therapists, and community practitioners have shaped the design through constant feedback. Nothing here was developed in isolation.
The Relationship Building Cue Cards™
The BeMindful™ Bowl
The CircleRestora Design Guide
Our Team
Our Mission
We are committed to delivering exceptional quality and innovation in everything we do. Our mission is to empower our customers with products and services that enhance their lives and exceed their expectations.
Our Vision
We envision a future where our brand becomes synonymous with trust, quality, and sustainability. Through continuous innovation and dedication to our values, we strive to make a positive impact on our community and the world.
We build tools that are:
• Field tested, refined through direct feedback from teachers, city employees, counselors, nonprofit staff, leaders, and everyday practitioners.
• Purpose-driven, created to support communication, restorative practices, social emotional learning, and team culture.
• Accessible and reliable, designed to reduce stress, support difficult conversations, and make relationship building easier and more consistent.
• Aligned with our larger mission, strengthening the culture of equity, belonging, and connection that CircleUp Education teaches.
Visit CircleUp Partner Sites
CIRCLEUPED.COM
CircleUp Education partners with schools, cities, nonprofits, municipalities, and both large and small private organizations to deliver transformative diversity, equity, and inclusion (DEI) training, implicit bias workshops, restorative justice facilitation, cultural competency coaching, and equity-driven retreats.
CUERESTORA.COM
CueRestora is the Restorative Justice Division of CircleUp Education focused on Transforming communities through relationship & community building, team development, values exploration & Conflict Resolution solutions using restorative justice practices, principles and strategies.
ZENPROSPERA.COM
ZenProspera is a CircleUp partner & collaborator that creates mindfulness tools for individuals, wellness practitioners, studios, and organizations including singing bowls, ocean drums, and mindfulness accessories, that support peace, balance, and inner full body prosperity.